Here's the challenge we will go through together in the next 3 days (Adapted from Creative Workshopsby David Sherwin):
Design a logo for yourself. If you already have one, take this chance as another iteration. Otherwise, you can also pick someone else to design the logo for -- maybe your roommate? Your dog? Your favorite coffee shop in the neighborhood?
Today, let's start with understanding & exploration.
When I (Ariel) decided to come up with a logo for my personal website, I found it really hard to summarize all facets of me in a single mark. For your inspiration, let me walk through the meaning behind it.
My logo was inspired by a mark on my favorite tote -- a triangle on repeat that represented my belief in all possibilities that eventually come around. The extruding bit on the bottom right represented my desire to stand out. The shape resembled my first initial ‘A’, and the color is chosen my last name which meant ‘yellow’ in Chinese. I initially made it in Illustrator with perfect vector shapes, but later decided to draw it digitally with a stucco brush for some realness in the imperfections of its shape and texture.
Now, ready for today's excercise?
What you'll need: Paper; drawing/writing utensils
Time: 10 minutes
Instructions: Answer the following questions for yourself in any format:
What are my top 3 strengths? What about weaknesses
What’s my favorite color? Why?
What kind of activities/things do I enjoy? What kind of characteristics do they share?
What kind of work do I want to do in the future?
A final word
As a designer, I often need to deal with a lot of constraints. Thinking with them in mind actually pushes me to be more creative with limited options and to decide when to break a rule. It could feel uncomfortable, but it is totally normal that design takes failures, iterations, and practice.