Here's the challenge we are going through together (Adapted from Creative Workshopsby David Sherwin):
Design a logo for yourself. If you already have one, take this chance as another iteration. Otherwise, you can also pick someone else to design the logo for -- maybe your roommate? Your dog? Your favorite coffee shop in the neighborhood?
Yesterday, we brainstormed aspects of ourselves that we want represented in our logo. We will build on top of that today and explore various possibilities of the logo design.
In today's activity, I encourage you to focus on quantity, not quality -- at this stage of the design process, the key is to diverge into a broad range of possible solutions. If you spend too much time polishing one idea, other better ideas might not want to wait for you to finish up.
Let's dive right in!
What you'll need: Paper; drawing/writing utensils; timer
Time: 8 minutes
Review your answers to yesterday's questions
Draw 8 large boxes on one or more pieces of paper
Set a timer of 8 minutes
Start the timer!
Spend 1 minute in each box sketching down any ideas. It doesn't have to be a complete logo; just record whatever symbol, imagery, or pattern that comes to mind!
Move on to the next box when the minute is up, and keep your pen moving!
When you're done
You should be proud of what you've come up with! Which is your favorite? Which has more potential to be expanded? Which ones would you combine? Which direction did you not explore?
Ideate, Evaluate, Iterate
The SCAMPER* checklist is a time-tested tool that will help you evaluate your ideas. It will help you confirm the strength of your strong ideas--and maybe even sprout new ones.
Combine it with something else
Adapt something to it
Modify or Magnify it
Put it to some other use
Reverse or Rearrange it
* This idea synthesis checklist was suggested by Alex F. Osburn, 'The Father of Brainstorming’. It was arranged into the SCAMPER mnemonic by writer Bob Eberie.