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Day 5 of Design: Worst Possible Idea

Here's the challenge we are going through together this week (Adapted from Creative Workshopsby David Sherwin):


Design a logo for yourself. If you already have one, take this chance as another iteration. Otherwise, you can also pick someone else to design the logo for -- maybe your roommate? Your dog? Your favorite coffee shop in the neighborhood?

Make it worse

Did yesterday's crazy 8's generate some fantastic ideas that you couldn't wait to polish? Sounds awesome, but we are changing gears a bit first 😏Today, we will take a look at the worst ideas from yesterday's activity and come up with some even worse ones.


Sounds crazy, right? Let me explain. The Worst Possible Idea method is used to produce disruptive insights into the ideation process by flipping it on its head. It is a lateral thinking technique that breaks rigid step-by-step thought patterns and makes room for unpredictable, adventurous thinking that could turn into even greater ideas. Plus, because the stress for 'good' ideas is eliminated, you can leave any concerns at home and get the creative juices flowing.

Worst Possible Idea


What you'll need: Paper; drawing/writing utensils; timer

Time: 8 minutes

Instructions: 

  • Review your work from yesterday and mark the ones you dislike the most.

  • Write down which attributes make them really bad.

  • Make these attributes even worse. The sky is the limit! Come up with as many bad ideas as possible within the time limit.

How could we make them better ideas?

These methods are also inline with the SCAMPER checklist from yesterday:

  1. Search for the opposite of the worst attribute.

  2. Consider substituting something else in for the worst attribute.

  3. Mix and match various awful ideas to see what happens.

Don't forget to share your work with us on Instagram or Facebook with #cocollabcreativechallenge or reply to this email! We'd love to know what you think of today's challenge ;)

#cocollabcreativechallenge will be going on hiatus after this week 😢We are taking some time to explore more mediums to connect and engage the community through fun, creative activities. Stay tuned for more, and let us know of any suggestions! 


Thank you so, so much for staying with us. We hope these challenges have sparkled some fun here and there!


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